Topics:
10/21/2011

Think Better: The Best Stuff I Read This Week

“Breathing Life Into Business” – John Seel – Doggie Head Tilt

Once again, even the most basic things in life, like breathing, serve as metaphors for how to view and experience the whole of life. People and businesses alike cannot succeed merely by hoarding (i.e. “preparing for a raining day). You can’t just inhale. Likewise you can’t just exhale, and give all your money away. Sustainable societies and business are built on wealth creation. Wealth creation comes by trade. Trade requires everyone be inhaling and exhaling. Jesus himself commends us to make a profit out of our talents.

“There’s Something Happening Here” – Thomas L. Friedman – New York Times

Are we in the middle of “The Great Disruption” or “The Big Shift”? Disruption: We’ve reached out limits, growth-obsessed capitalism is failing, and inequality is growing. Shift: Technology, access to everything, and massive opportunity can solve whatever ills us. Fundamentally, both can be optimistic as it forces societies to have to figure it out. Stress/tension in this is a good thing. Can birth renewal. The question is, though, why are the two options Friedman presents the only two options in analyzing the situation. In the song by Buffalo Springfield, he has a little more humility: “There’s something happening here // What it is ain’t exactly clear.”

“How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge” – Debbie Millman – Fast Company

This interview summarizes most of my theory and approach to brand development (without noting “people don’t by what you do, they buy why you do it.”). Brands are about: customer experience, customer emotion, and customers seeing themselves in the brand’s story. What to build a brand? Focus on experience, emotion, and story. I know I was just completely redundant, but even huge international brands like Microsoft just don’t seem to get this at all.

“Dropbox: The Inside Story Of Tech’s Hottest Startup” – Victoria Barrett – Forbes

My life and business run on a Mac… that runs my Dropbox. This article is just a in-depth look at how the company started, grew, andeven turned down a purchase offer from Steve Jobs himself. Sure, I’m a bit jealous, but I think what these tech startups have to do to win (have no life for years), and what they are responsible for (millions of people’s wedding photos) might not be things I’m willing to have as a part of my life.

comments

Gravatar Image

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Wow. It's Quiet Here...

Be the first to start the conversation!